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Web 2.0

Bevezetés...
Ross says enterprise software has failed us. 90 percent of collaboration is done with email; knowledge management software goes unused by many. His view is to give people simple, bottoms-up tools to let the people all join in.
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  • Don't tell users there are new methodologies and paradigms, they don't care or need to know.
  • Show them that the new systems allow them to get their work done
  • Show them that you can fix problems that prevent them from getting their work done going forward